Political, Social and Economic Landscape
What is the GDP per capita of Indonesia?
(World Bank, 2023)
(World Bank, 2023)
What does the overall socio-economic and political environment in Indonesia look like?
Indonesia is a republic with a presidential system of government. It is the largest country in Southeast Asia, located between the Indian and Pacific Oceans, and is bordered by countries such as Malaysia, Papua New Guinea, and Timor-Leste. Indonesia is an archipelago consisting of more than 17,000 islands, with a population exceeding 270 million people, making it the fourth most populous country in the world. Indonesia has experienced rapid economic growth for the last 25 years, and has recently been classified as a upper middle income country since 2023. It is a member of several international organisations and an active participant in regional organisations such as the Association of Southeast Asian Nations (ASEAN) and the East Asia Summit.
What are the cultural/ethnic/religious factors affecting diets and attitudes towards animals?
Ethnicities: The majority of Indonesia's population are ethnic Javanese, with significant groups of Sundanese, Madurese, Batak, Minangkabau, and others, including people of Chinese, Indian, and Arab descent.
Religions: The largest religious group in Indonesia is Islam, comprising approximately 87% of the population, followed by Christianity (10%), Hinduism (1.7%), and Buddhism (0.7%).
Vegetarian/vegan practices and beliefs: Indonesia has a growing vegetarian and vegan movement, particularly in urban areas like Jakarta and Bali, where plant-based diets are becoming more popular. Traditional foods, such as tempeh and gado-gado, naturally align with vegetarian or vegan preferences. Additionally, many Hindus in Bali practice vegetarianism, especially during religious festivals.
Most Indonesians avoid pork and other non-Halal animals for religious reasons; however, Christian and other non-Muslim minorities consume pork, and some pigs are raised for export.
What are the challenges of working as an NGO in Indonesia?
Indonesia is home to a vibrant non-profit sector, with thousands of local and international non-profit organisations (NPOs) and civil society organisations (CSOs) working on a range of social, environmental, and human rights issues. Indonesia has two main legal forms for CSOs: Foundations and Associations. Foundations are non-membership entities with social or humanitarian aims, while Associations are membership-based with legal personality. However, restrictive regulations like the 2013 Ormas Law and the 2017 Perppu Ormas grant the government broad powers to dissolve CSOs based on perceived threats to national principles or public order.
There are few legal barriers specifically restricting local CSOs from advocacy, but libel charges remain a risk. CSOs must notify the government before organising public assemblies, and such gatherings are prohibited in certain locations, including government sites. International CSOs in Indonesia face substantial bureaucratic and financial barriers, limiting their operations. Additionally, foreign foundations must demonstrate a minimum of $100,000 in assets to operate legally in the country. These requirements impose significant limitations on the autonomy of international organisations working in Indonesia.
Political & Social-Economical Environment
What Is The GDP Per Capita Of Thailand?
USD 6,910 as of 2022 (Source)
What Does The Overall Socio-Economic And Political Of Thailand Look Like?
Thailand is a constitutional monarchy with a parliamentary system of government. Located in Southeast Asia and bordered by Myanmar, Laos, Cambodia and Malaysia, it has a population of over 69 million people. Thailand has had very stable growth over the last half century, and has been classed as a upper middle income country since 2011. It is a member of several international organisations and an active participant in regional organisations such as the Association of Southeast Asian Nations (ASEAN) and the East Asia Summit.
What Are The Cultural/Ethnic/Religious Factors Affecting Diets And Attitudes Towards Animals?
Ethnicities: The majority of the Thai population are Thai, with many having Chinese, Mon, Khmer, Lao, Indian and other roots.
Religion: The largest religious group in Thailand is Buddhism (93.4%), followed by Islam (5.3%) and Christianity (1.1%). The Theravada sect of Buddhism mainly practiced in Thailand does not follow a vegetarian/vegan diet.
Vegetarian/vegan practices and beliefs: However, there are vegetarian practices like the 10-day “vegetarian” festival in Thailand, and is followed especially by those with Chinese descent. Many restaurants will have a vegan menu during that period in October.
It is also common to avoid beef in Thailand due to a mix of folk religious beliefs, and a notion that there are "big" animals like cows and buffalos, and "small" animals such as pigs, chickens, and sheep. "Big" animals are seen by some as having greater moral value due to their higher "consciousness".

What Are The Challenges Of Working As An NGO In Thailand?
In general, Thailand is one of the biggest centres for NPO activity in Asia, with more than 25,000 local and 87 foreign NPOs in the country. However, following the passage of a new NPO (non-profit organisation) law, the freedom of NPOs to operate is increasingly restricted within the country. There are now prohibitions on many forms of NPO activity that are broadly seen as legitimate , and the new law is seen as sufficiently vague that there are fewer legal protections for a nonprofit. The new law has been criticised by the ICNL Civic Freedom Monitor for multiple reasons.
Private livestock companies also hold huge sway in the economy that is reliant on the agricultural sector (add figure), and along with the government, they are very closed off to confrontational NGOs. These companies are also highly competitive with each other, treating a lot of their management procedures as industrial secrets.
An additional dimension is that defamation/libel lawsuits in Thailand are considered criminal cases, so there are added risks for activists being critical of companies. One example is the Andy Hall case, where lower court rulings found the activist guilty of defamation when he exposed human rights violations in the fruit industry in Thailand, and he was finally cleared of all convictions after a lengthy appeals process.
Animal Production in Indonesia
Indonesia is an economy with a large agricultural sector, and animal agriculture contributes significantly to national GDP, employment and exports.
What is the percentage that agriculture contributes to national GDP?
(World Bank, 2023)
(World Bank, 2022)
What are the number of animals slaughtered in each country?
As the chart shows, the consumption of non-aquatic animals in Indonesia has risen significantly over the past 60 years. Chickens are slaughtered in far greater numbers than any other species, peaking at nearly 5 billion in 2019, which accounts for more than half of all chickens slaughtered in Southeast Asia. Ducks are the second most slaughtered, with 51 million killed in 2022, and Indonesia is also responsible for the greatest number of goats and sheep reared for food.

How many fish are being produced and caught in Indonesia?
(Estimates by Open Philanthropy using FAO Data 2016)
(FAO data 2022)
As the average weight of the same type of fish can vary greatly, fish and aquaculture are notoriously difficult to get an accurate count. Fishcount, based on FAO 2016 data, estimates that 54% of Indonesia’s annual wild fish catch (around 2,754,413 tonnes out of a total 5,138,614 tonnes) comes from species for which there are known average weights. This allows for an estimate of the number of individual fish caught in that portion, which ranges between 19,271 million to 110,492 million fish.
What are the agricultural hotspots in Indonesia?
Different regions of Indonesia have varying levels and intensities of animal agriculture.
Indonesia's geography of over 17,000 islands creates major challenges for internal trade, making it difficult to efficiently transport eggs and meat between regions. As a result, much of the country’s animal, poultry, and egg farming is concentrated in areas with higher population densities. While poultry and egg farming is widespread, East Java is a key hub for egg production, driven by locally grown corn feed and proximity to large population centres like Jakarta and Surabaya. High demand for live chickens and fresh eggs clusters production around major cities, while intensive pork farming for export is centred on Pulau Bulan, due to its proximity to Malaysia and Singapore.
Domestic market structure (how animal products are sold by channel)
Many of the largest Indonesian companies (by market cap) are food businesses, or businesses that have a large food component. Several of the largest food companies by market cap are the following:
- Indofood (market cap $4.04B) is an Indonesia-based company primarily in the food processing industry. The company runs its branded consumer products business through its subsidiary, PT Indofood CBP (ICBP) (market cap $8.88 B), produces items like dairy products, snacks, biscuits, food seasonings, beverages and special and nutritious foods
- Alfamart (PT Sumber Alfaria Trijaya Tbk) is a convenience retail store chain, with 17,000 stores across the country and a market cap of $8.43 Billion. As well as selling multiple imported and domestic food products, it also produces multiple own-brand food products.
- Unilever Indonesia (market cap : $5.46 billion) sponsors 40 brands that are divided into 2 segments, namely Home, Beauty & Wellbeing and Personal Care and Nutrition & Ice Cream, and owns 9 Halal-certified factories in the country.
- Charoen Phokphand Indonesia (market cap $5.39 B) is a subsidiary of the Thai company, CP Foods, with a food division focused on processing chicken products.
Who are the main importers/buyers of animal meat from Indonesia?
Indonesia is a leading exporter of fish and crustacean products both in Southeast Asia and globally, though its exports of live non-aquatic animals and meat are more limited. The United States is the largest destination for Indonesian aquatic exports, followed by China, Japan, and other Asian markets. Indonesia exports approximately $3.4 billion worth of fresh or frozen aquatic products annually, including $1.5 billion in frozen shrimp (with 73% going to the U.S.), $1.3 billion in frozen fish, and $476 million in non-crustacean invertebrates such as sea cucumbers. Indonesia also exports $410m of prepared or preserved fish, mostly ($330m) preserved tuna fish.
By contrast, Indonesia is a net importer of non-aquatic animals, with significant imports of live cattle ($471 million) exclusively from Australia, and frozen beef ($702m) from countries like Australia, India, Brazil, and the U.S. While Indonesia is the primary exporter of live pigs to Singapore—an uncommon trade for a majority Muslim country—exports of other mammals and poultry remain rare.
Indonesia also dominates global exports of frogs for human consumption, particularly to European markets such as France and Belgium, where frog meat is a notable export. (Robin des bois, 2022).
Export Type | Export Value (2021) |
---|---|
Aquatic Animals | |
Fresh or frozen fish and crustaceans (2021) | $3.40 billion USD |
Prepared or preserved aquatic invertebrates (mainly shrimp and crabs) (2021) | $1.49 billion USD |
Prepared or preserved fish (2021) | $410 million USD |
Non-Aquatic Animals | |
Live Non-Aquatic Animals (mainly pigs) (2021) | $64.6 million USD |
Meat (including amphibians, birds and mammals) (2021) | $15.5 million USD |
Who are some of the key players in the animal agricultural ecosystem?
Agriculture and food is a major part of the Indonesian economy. The following companies are major players within the agriculture industry:
Company name | Animal Type | Description |
---|---|---|
Producers | ||
Aquatic, Shrimp | The dominant integrated aquaculture shrimp and foods producer company in Indonesia | |
Poultry, Aquatic | A dominant player in Indonesia’s poultry industry - produces animal feed, poultry breeding stock, processed food, and aquaculture feed. | |
All livestock and aquatic | A key player in Indonesia’s livestock and aquaculture markets, Cargill provides feed for shrimp, fish, and poultry, and is involved in the country's broader agricultural supply chains. | |
All livestock and aquatic | One of Indonesia’s largest agribusiness companies, Japfa Comfeed focuses on animal feed production, poultry breeding, and commercial farming. They are also involved in aquaculture, producing fish and shrimp feed, and have a strong foothold in the country’s food processing industry. | |
Equipment Manufacturer | ||
Chicken and Egg | Supplier of livestock equipment, with poultry farming consulting services. | |
Chicken and Egg | Provides complete egg and chicken production solutions, including cage-free systems. | |
Chicken and Egg | Chinese alternative to Big Dutchman, producing cage and broiler systems. | |
Japfa Comfeed subsidiary manufacturing livestock equipment and animal health products. | ||
Focuses on vaccines, medicine, and livestock equipment. | ||
Medion distributes animal nutrition, health products, and equipment across Indonesia. | ||
Sells livestock equipment like cooling pads and feeders in Indonesia and abroad. | ||
Manufacturer of agricultural tools and animal feed processing machines. |
What does animal welfare look like in Indonesia?
According to World Animal Protection, Indonesia is ranked very poorly (E on a A-F scale) on animal protection laws generally, and extremely poorly (F) on protection of farmed animals in particular.
Investigations by Sinergia International have uncovered severe issues in the farmed fish industry, including unsanitary living conditions, dead fish left floating in pens, prolonged transport on ice, and instances of fish being skinned while still conscious (Sinergia Animals, 2022).
- Existing Legislation:
- The 2009 Law on Animal Husbandry and Animal Health (Law 18 of 2009) outlines regulations on animal welfare, including conditions for handling, transportation, and slaughter. This law prohibits the use of antibiotics for growth promotion in animal feed, which has implications for both the domestic market and export trade. Notable provisions include:
- Article 66(1): Requires that animals are free from pain, fear, and pressure during various activities, including capture, husbandry, slaughter, and transport.
- Article 66(2): Mandates that proper procedures are followed to minimise suffering during slaughter, but allows exemptions for religious practices.
- Regulation 95 of 2012: Covers animal welfare, requiring adherence to the Five Freedoms across animal use, including transport and handling.
- The 2009 Law on Animal Husbandry and Animal Health (Law 18 of 2009) outlines regulations on animal welfare, including conditions for handling, transportation, and slaughter. This law prohibits the use of antibiotics for growth promotion in animal feed, which has implications for both the domestic market and export trade. Notable provisions include:
- Poultry and Swine Initiatives:
- No specific regulations for the rearing of pigs, broiler chickens, egg-laying hens, or dairy cattle exist in Indonesia, although general animal welfare provisions apply.
- The Indonesian government has been drafting regulations for poultry slaughter and transport, but these have not yet been fully assessed or implemented.
- Enforcement Mechanisms:
- While some provisions under Law 18 of 2009 are enforceable with penalties, there is limited regulation and enforcement for animal welfare violations in rearing, transport, or slaughter.
- Article 303 of the Penal Code provides light penalties for animal cruelty, with a maximum of three months imprisonment or a small fine for minor mistreatment.
- Consumer Awareness:
- No detailed consumer awareness campaigns or surveys specific to Indonesia have been reported, but there is growing international concern about humane treatment, particularly in relation to slaughter practices.
- World Animal Protection recommends:
- The Government of Indonesia is urged to improve legislation on farm animal welfare, particularly by banning the worst forms of confinement (e.g., farrowing crates, sow stalls, cages for laying hens).
- The humane slaughter of all farm animals should be mandated, with pre-slaughter stunning promoted as compatible with religious principles.
- Legally binding guidelines should be developed for rearing, transport, and slaughter practices across all animal species.
How much progress is Indonesia making on cage-free campaigns for layer hens?
Approximately 88% of eggs in Indonesia are produced using caged systems, where up to 12 hens are confined in a single cage. Recent investigations have revealed unsanitary conditions, poor animal health, and an increased risk of infectious diseases within these systems (Sinergia Animals, 2020). However, there are some advocacy efforts to use corporate campaigns to promote cage-free systems.
For laying hens, the Open-Wing Alliance runs a benchmark report, which assesses countries according to 31 criteria. Indonesia performs at an average level compared to other countries in the report, higher than the average of countries in Southeast Asia. Indonesia does not currently have bans on the use of cages or policy targets to phase out their use. There are some policies and voluntary standards in the country, but these are not deemed sufficient.
What are the companies already committed to high-welfare practices?
Sinergia Animals (2024) report a rise in cage-free commitments in the region, with one of their key achievements in 2023 being Super Indo's pledge to transition to cage-free eggs by 2035. Major international corporations like Burger King, Subway, and Autogrill have also committed to shifting their local egg supply to cage-free systems. Promisingly, regional hospitality giants such as Ismaya and Archipelago International have set earlier targets, aiming to go fully cage-free by 2028 and 2031, respectively. Additionally, smaller and medium-sized local brands like Bali Buda, Monolog, and Rella's Kitchen have joined the movement by making their own cage-free commitments.

Plant-based Product Production in Indonesia
Indonesia has a rich tradition of consuming plant-based proteins, which are deeply rooted in its culinary culture. Tempeh, a fermented soy product, is the most iconic and widely consumed plant-based protein. It is commonly served as a side dish in various meals and is also eaten on its own as a snack, often deep-fried and seasoned. Other key plant-based proteins include tofu (tahu) and oncom—a fermented product similar to tempeh but made from peanuts, cassava, or soy pulp, and commonly found in Sundanese cuisine. These proteins have long been integrated into Indonesian cuisine, prepared in ways that appeal to local tastes while providing affordable, plant-based alternatives to meat.
What is the annual sales volume of plant-based products?
Indonesia's plant-based protein market is expanding, though the modern plant-based industry remains less developed compared to other Southeast Asian countries. However, when factoring in traditional products, Indonesia has a relatively high volume of alternative proteins available in retail. According to Euromonitor International data, 70,000 tons of plant-based protein products, including traditional staples like tofu, were sold in retail stores in 2020, outpacing many other Southeast Asian economies.

*Includes tofu and local and ethnic non-meat variants without an explicit positioning as meat substitutes
Singapore was the only country with enough sales in the separate category of meat and seafood substitutes, at 200 metric tons.
Who are some of the key players in the plant-based ecosystem?
Indonesia has a growing ecosystem supporting development of new alternative protein products, with some key players listed below:
Companies | Description |
Indonesia’s leading plant-based food tech start-up making Asian-flavoured plant protein & dairy alternatives. These alternative protein products include beefless and chicken alternatives made from GMO-free soy and mushrooms, other plant-based proteins from mushrooms, veggies, and tofu, and dairy-free cheeses made from potato and coconut oil. | |
OFF Foods | Alt-protein startup focusing on plant-based chicken and beef alternatives |
Manufacturers/ Ingredient Providers | |
Extrusion experts - provide extrusion equipment to plant-based producers across the region | |
Ingredient and equipment supplier | |
Incubators/ Ecosystem Builders | |
An annual competition targeting Indonesian citizens who want to develop food startups. Although they do not exclusively target alt-proteins, alternative or replacement products are one of the core categories. | |
Regional alternative protein nonprofit organisation, focusing on research, policy and industry support. | |
A hub connecting government, industry, and academia to promote research and development in the food industry. | |
What are the relevant government policies in animal production, diets and plant-based food?
What are the national nutritional guidelines (and goals if any) in Indonesia?
Indonesia has two food guides: 1) The Tumpeng Gizi Seimbang, a rounded pyramid-like shape representing balanced nutrition principles (diverse food, food safety, physical activity, and weight monitoring), with five food groups and recommended portions; and 2) The Piring Makanku, Porsi Sekali Makan, a plate guide illustrating the recommended proportions of food groups per meal, along with the importance of hydration and hygiene before and after eating.
The Indonesian pyramid, which outlines daily dietary recommendations, emphasises a foundation of 3-4 servings of carbohydrates (grains, tubers) along with 3-4 servings of vegetables and 2-3 servings of fruits. It also suggests 2-4 servings of protein (meat, fish, eggs, nuts), while advising people to limit their intake of sugar, salt, and oils, and to drink 8 glasses of water daily, alongside regular physical activity and proper hygiene.

What is the national food security policy of Indonesia?
In the Economist Impact Food Security Index, Indonesia ranks 63rd out of 113 countries. The index evaluates food security across four main dimensions: affordability, availability, quality and safety, and sustainability and adaptation.
- Affordability: Indonesia’s agricultural self-sufficiency generally ensures affordable food for most of the population, and severe undernourishment is relatively low at 6.5%. However, child malnutrition remains a challenge, with 31.8% of children experiencing stunting and 17.7% classified as underweight. Government safety net programs provide support for those with limited access to food.
- Availability: Indonesia faces difficulties in agricultural development, such as poor research and development and restricted access to necessary agricultural inputs, which contribute to a lower availability score.
- Quality and Safety: The country struggles with limited dietary diversity, insufficient access to micronutrients, and poor protein quality. Additionally, the lack of national nutrition standards results in a lower score in this category.
- Sustainability and Adaptation: Indonesia’s exposure to climate risks, including rising temperatures, challenges with water quality for agriculture, limited renewable water resources, and relatively weak political commitment to agricultural adaptation, leads to a poor score in sustainability and adaptation.

What are some relevant trade regulations in Indonesia?
- Negotiations for the Indonesia-EU Comprehensive Economic Partnership Agreement (CEPA) have been ongoing and are now in the 14th round. This agreement aims to enhance trade while addressing sustainable development, including environmental protection, labour rights, and potential discussions on animal welfare. Eurogroup for Animals have written about welfare and conservation concerns that can be addressed in these negotiations (EFA, 2022).
- In 2021, the EU proposed a chapter on sustainable food systems (SFS) as part of the EU-Indonesia Comprehensive Economic Partnership Agreement (CEPA). This chapter recognised animals as sentient beings and committed both parties to collaborate on developing science-based animal welfare standards. There were also suggestions to link the liberalisation of trade in animal products to the respect of EU-equivalent animal welfare standards by Indonesian exporters. Additionally, the proposal highlighted concerns over the trade of frogs' meat from Indonesia, which is the primary source for the EU. The trade raised significant welfare concerns due to cruel handling and slaughter practices.
- Signed in 2007, the Indonesia-Japan Economic Partnership Agreement (IJEPA) focuses on economic cooperation and trade facilitation. It includes provisions for market access, investment, and the export of Indonesian agricultural products to Japan.
ASEAN Free Trade Area (AFTA):
- Indonesia is a participant in ASEAN's initiative to create a unified market. The ASEAN Free Trade Area (AFTA), launched in the 1990s, aims to eliminate tariffs and promote trade between ASEAN member states, including Indonesia. AFTA plays a major role in advancing regional economic integration by reducing barriers to the movement of goods, including animal and plant-based products. While AFTA's regulations allow for exceptions to protect animal or plant life and health, which may open the door for individual nations to address welfare-related concerns in their trade policies, these considerations are not currently part of any active negotiations. ASEAN also has free trade agreements with countries like China, Australia/New Zealand and India, resulting in most goods being traded tariff-free.
What is the Indonesian government’s policy towards alternative protein?
Indonesia is increasingly focusing on food tech and alternative proteins, with several initiatives aimed at fostering innovation in the sector. For example, the "Making Indonesia 4.0" roadmap, launched in 2018, identifies the food and beverage industry as one of the five priority sectors, aiming to boost innovation through initiatives like the Indonesian Food Innovation Center (IFIC), which serves as a hub connecting government, industry, and academia to promote research and development in the food industry.
Indonesia, OFF FOODS, a leading Indonesian startup, has gained traction in the alternative protein space, focusing on plant-based meat alternatives like Green Rebel, which produces plant-based versions of traditional Indonesian dishes, such as rendang and satay, and has expanded from Indonesia to four other Southeast Asian countries since its launch in 2021.
What are some food related standards in Indonesia?
1. Food Safety Standards for Exports
- Export-focused businesses in Indonesia adopt stricter standards to meet international market demands.
- Good Agricultural Practices (GAP) are mandatory for exporting agricultural products, with certifications like IndoGAP in place, which plays a role in certifying hatcheries and monitoring aquaculture exports. (Indonesian Food Safety, 2020).
- These standards focus mainly on food safety and farmer welfare, with limited attention to environmental or animal welfare concerns.
2. Organic Certification and Sustainable Agriculture
- Indonesia has organic certification standards (SNI 6729:2016), emphasising natural farming methods and prohibiting synthetic chemicals and GMOs. Welfare is also referenced in the livestock farming section.
- The demand for organic products is growing, both domestically and internationally, though it still remains a niche market.
3. Halal Certification and Religious Standards
- Halal certification is a significant factor in food safety standards, governed by the Indonesian Ulema Council (MUI).
- Regulations ensure compliance with Islamic practices, particularly in animal slaughter, with debates around modern practices like stunning.
- Halal standards are highly relevant to both domestic and export markets, enabling Indonesia to target the vast Halal market.
4. Government Initiatives and Consumer Trust
- Indonesia has introduced voluntary standards like Prima II/III GAPs, aimed at improving food safety and sustainability. (Sarjan et al, 2023)
- Enforcement of these food safety regulations remains inconsistent, particularly in the domestic market.
- Studies suggest mixed consumer responses to food safety labels, with some willingness to pay a premium but lingering concerns over label reliability and transparency.
What does meat and plant-based consumption look like in Indonesia?
The Indonesian diet is slightly lower in meat products than the SE Asian average, and they consume considerably less meat than in the traditional western diet. Seafood, and chicken are the most commonly consumed meat products, while eggs are sometimes consumed. Plant-based meat is relatively new in Indonesia, but there is an increasing trend for PBM consumption in urban areas, in particular.
What kinds of meat do people consume in Indonesia?
A total of 18 kg of meat per capita is made available for consumption* each year in Indonesia. Note: this figure is calculated by measuring or estimating the amount of food made available for consumption (including imports and food domestically produced), then subtracting the proportion that is exported or used for purposes other than human consumption, then dividing by the total population. It does not account for food wastage, therefore is likely to overestimate actual consumption levels.
In a six-country study done by Good Growth and the Good Food Institute, researchers asked how frequently people in the Jakarta region ate different animal products. In this study, we found that 76% of respondents eat chicken at least once a week, and 64% eat fish at least once a week. As a majority muslim country, unsurprisingly, 82% of respondents never eat pork.

What do consumers think about farmed animal welfare and plant-based diets?
- The Welfare Matters report also featured data from Globaldata that showed that health is, or would be, the main consideration for Indonesian consumers for choosing plant-based alternatives, followed by taste, price, safety and sustainability.

- The Good Food Institute’s study on SE Asia in 2023 showed that:
- Indonesia presents opportunities for growing the adoption of plant-based meat— Indonesian respondents were slightly less likely to be familiar with plant-based meat than consumers in other Southeast Asian countries. Less than 40 percent have tried plant-based meat and only 5 percent are regular consumers. However, Indonesian consumers also show strong consumer interest, positive product perceptions, and a willingness to try plant-based meat and increase consumption.
- Health is an important motivator for current consumption, particularly driven by the perception that plant-based meat is easier to digest than animal meat
- Affordability is the top factor that would increase consumption, followed by better nutrition and taste.
What is the impact of animal agriculture on Indonesia?
How does animal agriculture negatively affect the environment?
There are multiple environmental impacts associated with animal agriculture, both current and potential.
According to the WWF planet-based diets model, animal agriculture affects the environment through greenhouse gas emissions, increased use of land through crops for livestock consumption and grazing, water use and eutrophication (a process that is caused by the excessive input of nutrients, such as phosphorus and nitrogen).
Category | Current Value | Vegan Diet (model) | Units |
---|---|---|---|
Biodiversity Loss | 0.24 | 0.28 | species/year |
GHG Emissions | 317 | 182 | Mt CO2eq. (megatons of CO2 equivalent) |
Cropland Use | 23,485,000 | 29,155,000 | hectares |
Grazing Land Use | 17,990,000 | 0 | hectares |
Water Use | 88 | 58 | km³ |
Eutrophication | 1,800,000 | 945,000 | tonnes PO4³-eq (tonnes of Phosphate equivalent) |
What is the potential environmental impact of a protein transition in Indonesia?
A recent Asia Research and Engagement report - "Charting Asia's Protein Transition” models the effects of different scenarios on future CO2 emissions. The model shows that, if Indonesia achieves a gradual transition towards more sustainable protein sources such as plant-based and fermentation-derived proteins, it will be able to achieve an additional 0.6 gigaton reduction in CO2-equivalent emissions (comparable to the yearly emissions of Australia), compared to a business-as-usual scenario.

How many earths do we need to keep up with the current level of food consumption in Indonesia?
(source: Lin et al. 2019)
What are the annual greenhouse gas emissions of food consumption per capita in Indonesia?
What is the annual water use linked to food consumption per person in Indonesia?
What are the potential negative economic impacts of animal agriculture?
- Price Fluctuations and Instability: Meat price instability in Indonesia, particularly for chicken and beef, is exacerbated by reliance on volatile inputs like maize, a key component of animal feed . Government subsidies aimed at stabilising meat production may inadvertently prop up an unsustainable system, as these subsidies maintain the dependency on imports and volatile global commodity markets for feed. This creates economic inefficiencies, especially when shocks like COVID-19 disrupt global supply chains, driving up feed and meat prices. While alternative protein sources could present a solution to this volatility, it's essential that some alternatives are based on local protein sources. Relying on imported ingredients for alternative proteins could replicate the volatility seen in meat production.
- Export Market Shocks. In 2023, Singapore halted the import of live pigs from Indonesia for over a year after detecting African swine fever (ASF) in a consignment of pigs. COVID-19 also significantly affected Indonesia’s export of aquatic animal products, with the price of fish and octopus declining greatly, affecting smaller fishing communities in particular.
- Consumer Trends and Regulatory Changes: Rising global and domestic demand for plant-based or alternative proteins can shrink the market for conventional meat, dairy, or eggs. Additionally, stricter environmental or animal welfare regulations could increase compliance costs or limit certain production practices, pushing some players out of the market. In late 2024, the EU Regulation on Deforestation Free Products, or EUDR, is expected to have a significant impact on the palm oil exports from Indonesia, and similar laws passed elsewhere could have an impact on export-driven industries considered unsustainable or inhumane in Indonesia’s export markets.
What are the negative impacts of animal agriculture on human health?
- Zoonotic Diseases: Perhaps the greatest health risk from intensive animal agriculture is the risk of viral diseases, such as avian flu, swine flu, or coronaviruses, developing in Indonesian farms, and spreading to human populations. Indonesia, with a significant amount of rainforest cover and wild animals living close to large human and farmed animal populations, is a particularly high-risk area, and a recent study identified an area in Java as one of the three most vulnerable hotspots for SARS-like coronavirus infectious diseases in Asia.
- Obesity and Cardiovascular Diseases: As with many developing nations, rising incomes and Westernised diets in Indonesia have led to higher consumption of processed and high-fat animal products. This shift may have contributed to the increasing rates of obesity, hypertension, and cardiovascular diseases, which are becoming increasingly significant public health concerns in the country. According to a 2018 UNICEF report, 1 in 3 adults (35.5 per cent, or 64.4 million) are overweight or obese, an increase of 6% from only 5 years previous. Cardiovascular disease is also an increasingly serious problem in Indonesia. Between 1990 and 2019, deaths from cardiovascular disease more than doubled, rising from 292,000 to 659,000.
- Foodborne illnesses are more common in tropical countries like Indonesia due to the warm climate, which supports the growth of harmful bacteria. Additionally, the overuse of antibiotics in animal farming contributes to antibiotic resistance, making infections harder to treat. These problems highlight the broader health impacts of current agricultural practices.
What are the negative impacts on workers in the animal agricultural industry?
- Farmers and fishers also face significant occupational hazards, while living near intensive farms can lead to environmental health issues from air and water pollution.
- Data from Indonesia's National Transportation Safety Committee (KNKT) shows that from 2013 to 2021, there were 124 ship accidents, including sinking, collisions, and other incidents. Fishing vessels accounted for 31% of these accidents between 2018 and 2020, and on average, 100 fishers died or went missing each year due to fishing boat accidents.
- In addition, there are multiple reports of modern slavery and other worker abuse associated primarily with the fisheries and aquaculture industry in Indonesia. In contrast to Thai fishing industries which engage primarily migrant fishers, fishers in Indonesia are Indonesian nationals, although many are internal migrants. Workers complain about sickness, exploitation and inhumane working conditions.
What does farmed animal/vegan advocacy look like in Indonesia?
Below is a list of advocacy organisations working in (but not necessarily exclusive to) Indonesia:
Indonesia-based Organisations
Org Name | Main topics / issues |
---|---|
Animal population control, Animal use in entertainment, Cage free farm animals, Campaigning, Community action and engagement, Conducting research, Conservation, Diet change for animal welfare, "Disaster response, preparedness and relief", "Education, training and awareness", Food systems, Fur, Legal advocacy, Managing a sanctuary/rescue centre, Rehoming, Rescue/rehabilitation, Welfare advocacy | |
Animal use in entertainment, Campaigning, Conservation, "Education, training and awareness", Investigations, Legal advocacy, Managing a sanctuary/rescue center, Rescue/rehabilitation | |
Campaigning, Consumer awareness (food/products), "Education, training and awareness", Human Behaviour Change, Legal advocacy, Policy advocacy, Volunteering |
International Organisations with Indonesian Operations
Org Name | Main topics / issues |
---|---|
Building movements and coalitions, Community action and engagement, Coordination | |
Cage free farm animals, Campaigning, Corporate/institutional outreach & engagement, Diet change for animal welfare, "Education, training and awareness", Investigations, Petitions | |
Campaigning, Cage free farm animals | |
Corporate/institutional outreach & engagement, Policy advocacy, Food systems, Cultured protein | |
Diet change for animal welfare | |
Building movements and coalitions, Campaigning, Community action and engagement, "Education, training and awareness", Legal advocacy | |
Cage free farm animals, Corporate/institutional outreach & engagement | |
Conducting research | |
Cultured protein, Diet change for animal welfare | |
Diet change for animal welfare | |
Food systems | |
Grant-making | |
Grant-making | |
Grant-making, Building movements and coalitions, Community action and engagement, Consumer awareness (food/products), Coordination, Diet change for animal welfare, Food systems, Fundraising | |
Legal advocacy, Building movements and coalitions | |
Media, Conducting research, Policy advocacy, Diet change for animal welfare |